Creating a Digital-First Motorsports Experience by Shaping the Future of Fan Engagement
NTT brings fans closer to the action through technology and services that deliver deeper data insights, whether watching from the racetrack, at home or on the go.
Together with Penske Entertainment, we are shaping the future of Sports and Entertainment
Executives from Penske Entertainment explain how NTT is delivering digital innovations for their business that includes the sanctioning body of the NTT INDYCAR SERIES and venues such as the iconic Indianapolis Motor Speedway, home of one of the world’s most famous sporting events, the Indianapolis 500. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary Smart Solutions to engage fans worldwide and further their long standing presence in the world of sports and entertainment.
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Powered by NTT Smart Solutions
Our Smart Solutions transform the business of motorsport and accelerates digital innovation for the NTT INDYCAR SERIES. NTT’s technology and digital applications help INDYCAR reach a global and diverse audience, while also enabling smart operations so organizers can deliver a safe and secure sporting events.
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An Immersive Data Experience
The INDYCAR Data Experience debuted during the 105th Running of the Indianapolis 500. From this new digital experience fans are able to take in all the action as it unfolds via easy to consume visualizations and other insights derived from over 150 data sources using AI and predictive analytics powered by our technology solutions. All made available via multiple outlets for viewers around the world as well as for those in attendance which includes the supersized IMS Media Wall located on the iconic Pagoda Tower at the Indianapolis Motor Speedway.
Operational Decision Making
We are helping to provide a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway. Our Smart Solutions provide event operations and security teams greater ability to optimize their resources in real-time by focusing them on where attendees can benefit the most. This is enabled by fast, data-driven decision making made possible by predictive insights on crowd congestion, vehicle traffic, and more from NTT’s Smart Solutions.
Fan Engagement
We enable the NTT INDYCAR SERIES to keep fans highly engaged with the INDYCAR Mobile App and the INDYCAR Data Experience and IMS Media Wall located at Indianapolis Motor Speedway allowing fans to stay connected and enhance their live experience.
Business Transformation
Transformation is essential to INDYCAR’s fan engagement and growth objectives of continuing to be a leader in the motorsports industry. NTT is using technology to transform how sports organizations such as INDYCAR plan, operate, make decisions, and compete in the digital world.
Download the Official NTT INDYCAR SERIES Mobile Application Powered by NTT DATA
Download the INDYCAR Mobile app, powered by NTT DATA, to stay up to date on the latest news, photos and videos of your favorite drivers and teams in America’s premiere open-wheel racing series. This free app is available across all mobile providers and offers must-have features for everyone.
Learn more about how NTT is turbocharging the fan experience, READ THE CASE STUDY -Mobile App Turbocharges the Racing Fan Experience
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Changing the Game How NTT is Shaping the Future of Sports
At NTT, we are committed to driving change that enhances society. Through technology and innovation, NTT is shaping the future of sports by enabling revolutionary experiences for athletes, fans, and sporting organizations.
Major League
Baseball
NTT has partnered with Major League Baseball to accelerate the future of Smart Venues that includes creating new fan experiences for viewing Major League Baseball that provides more people access to the live experience.
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Triathlon
NTT provides an array of digital tools and services for the International Triathlon Union (ITU) and the World Triathlon Series to ensure efficient event operations, improve the performance of athletes, and to enable a more engaging experience for spectators.
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NTT INDYCAR SERIES
INDYCAR and NTT have partnered to deliver digital innovations for the sanctioning body of the NTT INDYCAR SERIES and its venues such as the iconic Indianapolis Motor Speedway. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary Accelerate Smart Solutions to support one of the most challenging series in all of motorsports.
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Tour de France
NTT is helping to revolutionize the fan experience of one of largest and most challenging sporting events in the world, the Tour de France. As Official Technology partner for the Amaury Sport Organization and this iconic event in the sport of cycling, NTT is enabling new generations of fans and followers of the race get a closer view of the action through live rider tracking, television graphics, and predictive data on social media and mobile screens around the world.
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The Open
NTT DATA has served as an Official Patron and IT Provider to The Open since 2013, delivering ground breaking technology and business solutions to the world’s oldest major golf championship and one of the most prestigious sporting events.
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